![]() If you’re looking for a mathematical formula for how to calculate your app retention rate, you can use the following equation: ![]() Anyone engaging with your app in some way is deemed an active user. App retention is typically represented as a percentage and measured once someone downloads and installs the app on their device. Sign up What is app retention?Īpp retention is a statistical representation of the number of individuals still using your app after a certain period. #PINTEREST ACTIVE USERS FOR FREE#Join for free and access educational resources, developer preview environments, and recurring revenue share opportunities. Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. You’ll also learn app user retention strategies that will help you transform anyone on the fence into loyal brand ambassadors who will maximize your visibility and earning potential. This article will walk you through how to increase active users through user engagement tactics. Therefore, building and maintaining strong user engagement is paramount to any app’s financial success. ![]() And, as per 2019 retail app retention rate benchmarks, 51 percent of users will stick with an app one month after downloading it, compared to just 35 percent after three months. Research shows that even a five percent increase in customer retention can grow profits by as much as 95 percent. But, if the free trial period expires and they don’t become a paying user, it hurts your bottom line. A prospective customer may download your application-a solution you’ve devoted countless hours crafting and refining-and even implement it into their daily business activities. ![]() Growing an engaged user base for your app isn’t solely about driving new acquisitions. ![]()
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